Roles & Services:
Content Production, Video Editing, Photography, Web Design,
Graphic Design, Illustration, Product Design, Branding, Creative Direction.
Graphic Design, Illustration, Product Design, Branding, Creative Direction.
Mark Bell's Power Project
Hosted by Mark Bell, inventor of the Sling Shot and world record-holding powerlifter, the podcast brings together pro bodybuilder and grappler Nsima Inyang, along with producer Andrew Zaragoza. They dive into everything from powerlifting and nutrition, to life advice and motivation.
As Creative Director, I've had the chance to use my skills in video editing, animation, illustration, and graphic design on projects ranging from content creation to brand development.
FLEXING on YOUTUBE & SOCIAL MEDIA
The Power Project Podcast is one of the most popular fitness podcasts out today. Many high-profile guests come to talk about their respected expertise, current interests, and philosophies on training. Famed neuroscientists like Andrew Huberman, to big-time comedians like Tom Segura, to unbreakable spirits like David Goggins, and a variety of elite athletes and coaches have been on the show. I had my part in taking those episodes and creating video content, long-form and short, for use on YouTube and social media.
STRONG youtube Thumbnails
It’s amazing how a good thumbnail can boost a video's performance, even for older content. Click-through rates go up, giving old videos a fresh wave of attention. Here are a few of my favorite thumbnails made for their channel.
"FITFLUENCERS" BREAK THE INTERNET
The Power Project Podcast tackles men's health topics like strength training, martial arts, sex, and aging. Something about the way I produced these videos really clicked in the fitness space, with many of my short-form content going viral and hitting millions of views. Below are a few of those videos that show my use of animation to drive the story, and just how much fun I had with the topic...
developing a BRAND
The Power Project came to me without a clear brand identity or online presence beyond the hosts' personal social media and websites. They needed a cohesive look, so I worked with them closely to understand their vision, goals, and overall podcast vibe. The result? A brand that reflects their collective personalities, love for strength training, open-mindedness, and goal to help "make the world a better place to lift".
WEBSITE WIREFRAME MOCK-UP
FINAL WEBSITE & WEBSITE ASSETS
Nutrition Concepts e-book
The Power Project crew are experts on weight-loss solutions and ideas. We created a FREE E-Book with 8 habits they collectively use to stay in shape all year long. Below are the pages created to present their nutrition philosophies. If you like what you see, click here to download the Nutrition Concepts E-Book.
Branding & merchandising
This is a collection of my favorite branding projects for the Power Project. I handled everything from concept and design to product sourcing, vendor communications, and final publishing for the online store. I also created photos and graphics for marketing content. I absolutely enjoyed the whole process and look forward to doing more of these types of projects!
power project PhotoS
Photos I took for miscellaneous website assets, partner endorsements & behind-the-scenes work.
thanks for viewing this project!
If you're interested in listening or watching The Power Project podcast, you can stream them on any of your favorite streaming platforms or watch the episodes on YouTube. To learn more, visit their website at www.powerproject.live!
