Roles & Services:
Animation, Content Production, Video Editing, Graphic Design, Package Design,
Copywriting, Re-Branding, Creative Direction.
Copywriting, Re-Branding, Creative Direction.
A New Beginning: Oh, It's On.
Halloween is Party City's best-selling season, so it was an appropriate launching point to create new animations and content under the new "Oh, It's On" initiative. These animations and assets were made for a variety of platforms, and made in collaboration with Award-Winning advertising agency, Hill Holiday.
Inspiring Shoppers With Fun Visuals
The "Oh, It's On" initiative called for content that would inspire customers to buy new costumes, get crafty with our products, or think outside-the-box when it came to using Party City goods.
It's Alive! It's AliiiiIIIve!
Below is an animated experience of what's to come at future Party City stores during the Halloween season. The new touch-screen display will help customers stay connected with trends, feel inspired by tutorials, and see how others use Party City products for their Halloween needs. My job was to bring this idea to life; To animate the touch screen items, mix in videos, and simply give an idea of how it will work with customer experience.
THERE'S MORE TO THIS PARTY...
Click here to view more of the design, branding, and content created for Party City during their "Oh, It's On" era.
