Roles & Services:
Animation, Content Production, Video Editing, Graphic Design, Package Design,
Copywriting, Re-Branding, Creative Direction.
Copywriting, Re-Branding, Creative Direction.
Oh, It's On: Animations & Content Production
These are designs, animations, and creative content for the PartyCity.com website and their social media accounts. These were made in support of the "Oh, It's On" marketing efforts, and explored different styles that still fit well within the updated Party City branding.
No Budget, No Problem... Not, Really.
Party City likes to push a lot of flash promotions, and too often there was no budget or time allocated for real content production. My animation and video background came in handy for times like these, as I was able to take existing assets and transform them into workable marketing materials. Although the circumstances were highly undesirable, there were many lessons learned from being resourceful and working under such high pressure.
"Take This & Make It More Interesting."
Often I'm asked to take pre-existing graphics and make it "more interesting". A good example is with the image below, starting with the first slide. The original creator's graphic served as a good starting point – it just needed a little more life breathed into it. I decided on a scene with a layout that was fun, over-the-top, and just screamed "Party!".
A Full Package Make-Over
Party City's "Oh, It's On" marketing initiative involved rolling out the new look and attitude onto branded products as well, starting with their jelly beans. The existing packaging, in black with polka dots, looked very out-dated and lacked the overall fun and excitement that the new branding efforts were trying to emphasize.
My solution was to develop something that translated the overall feel of the newer commercials and web content into package form. For me this meant high contrast colors on white, in-your-face graphics and text, as well as experimenting with the actual candy's relationship with negative space.
but wait – there's more!
Click here to view more of the content, branding, and design work created for Party City's busiest retail season of the year – Halloween!
