THE ORIGINATIVES | DESIGN & BRANDING
The Originatives is a brand that started as clothing company dedicated to the roots and culture of Reggae music. Nowadays, it's a manufacturer of custom lasercut goods. It was a passion project I co-founded with a family member. I created the original logo, t-shirt designs, and brand catalogs.
THE LOGO | PRIDE + PASSION + GROWTH
The Originatives logo was carefully thought out. It's an icon of a lion with the left side of its mane being a plant, and the right side being a flame. The plant represents growth, the flame represents passion, and the overall lion is representative of pride.
JORDAN T. | BUILDING A BRAND FROM SCRATCH
Being fans of Reggae, we established a relationship with a very talented singer and songwriter from Hawaii named Jordan T. We helped him build a brand around his name and his vision. As a part of the team, we successfully raised over $30,000 within a month long Kickstarter campaign. This helped with the creation of his first full-length album, Bridges. Out of the countless marketing and branding collateral I created for him, these were my favorites.
THE ORIGINATIVES | A NEW BEGINNING + LOGO
Since we became less about Reggae and more for whatever we felt like, we needed a new look. With a shift in focus, more experience, and a new attitude, this had to be reflected in the new logo. While the logo still stands for growth, passion, and pride, you can see how I utilized the original design elements to reflect this new attitude in the new logo. The plant and flame on the mane has more flow. The lion looks more cartoon-like, with the stitches and scars representing the battle-scars of business. Overall, there's a much more vibrant and iconic feel with this version. Although I'm not as actively involved with The Originatives anymore, we continue to create things together (for fun) as a brand. To see what The Originatives is doing now, click here to learn more!
